Lost Trail Ski Area

Lost Trail Ski Area, located on the Montana-Idaho border, is known for its exceptional powder skiing and family-friendly atmosphere. Since 2021, Blue Dogs Media has been working closely with Lost Trail to enhance its digital presence and marketing strategies. Over the past three years, we have helped Lost Trail achieve record-breaking attendance, substantial growth in social media following, and a significant increase in online season pass sales.

Website Redesign

We launched a fully updated website that improves user experience, providing easy access to trail maps, weather updates, event calendars, and online ticket purchasing. This new site supports better navigation and faster load times, helping to boost visitor engagement.

Email Marketing

Through targeted email campaigns, we inform Lost Trail’s audience of upcoming events, promotions, and seasonal updates. These campaigns are crafted to engage the community and drive traffic back to the website, helping to increase ticket sales and attendance.

SMS Marketing

We implemented a highly effective SMS marketing strategy, allowing Lost Trail to send real-time updates on snow conditions, promotions, and event reminders. This has proven to be a key tool for keeping skiers informed and engaged during the season.

Public Relations

We handle all public relations efforts, managing media relations, writing press releases, and co-managing crisis communications when needed. Through these efforts, we maintain a positive public image for Lost Trail.

Social Media Marketing

Our social media strategy has been instrumental in organically growing Lost Trail’s Instagram following by 206% and Facebook by 32% over the course of three years. We create personalized, daily content throughout the ski season, including powder day alerts, event highlights, and user-generated content. All social media efforts, both inbound and outbound, are managed to maintain strong engagement with the audience.

Video Marketing

High-quality video content is produced regularly for Lost Trail, ranging from advertisements to informational clips for visitors. These videos are shared on social media, YouTube, and streaming platforms, showcasing the Lost Trail’s terrain, events, and unique skiing experiences.

Influencer Marketing

We collaborate with local and regional influencers to broaden Lost Trail’s visibility, driving new visitors to Lost Trail and increasing brand awareness.

Growth & Metrics

  • Instagram Growth: 206% in 3 years.
  • Online Season Pass Sales: Increased by 83% through targeted online advertising.
  • Record Attendance: With integrated digital campaigns and event promotions, Lost Trail has experienced record-breaking attendance levels during peak seasons.

Digital Marketing

We manage Lost Trail’s digital marketing efforts, including Google and social media ads, SEO optimization, and analytics tracking. Our continuous monitoring and optimization of campaigns ensure maximum return on investment and sustained engagement.

Seasonal Event Promotion & Program Marketing


Our marketing strategies extend to promoting major seasonal events, such as ski competitions and holiday activities. These efforts align with Lost Trail’s goals to boost its ski school programs, increase season pass sales, and draw new visitors.

Content Creation & Management

Blue Dogs Media oversees all content creation for Lost Trail, including website updates, social media posts, email campaigns, and video content. We work with both internal and external content creators to ensure consistency and quality across all platforms.

Results

Since partnering with Blue Dogs Media, Lost Trail Ski Area has seen exceptional growth in its online presence and visitor engagement. With targeted campaigns, personalized content, and a comprehensive marketing approach, we continue to help Lost Trail reach new milestones, including record attendance, increased season pass sales, and a larger, more engaged social media following.

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