Website Redesign
We launched a fully updated website that improves user experience, providing easy access to trail maps, weather updates, event calendars, and online ticket purchasing. This new site supports better navigation and faster load times, helping to boost visitor engagement.
Email Marketing
Through targeted email campaigns, we inform Lost Trail’s audience of upcoming events, promotions, and seasonal updates. These campaigns are crafted to engage the community and drive traffic back to the website, helping to increase ticket sales and attendance.
SMS Marketing
We implemented a highly effective SMS marketing strategy, allowing Lost Trail to send real-time updates on snow conditions, promotions, and event reminders. This has proven to be a key tool for keeping skiers informed and engaged during the season.
Public Relations
We handle all public relations efforts, managing media relations, writing press releases, and co-managing crisis communications when needed. Through these efforts, we maintain a positive public image for Lost Trail.
Social Media Marketing
Our social media strategy has been instrumental in organically growing Lost Trail’s Instagram following by 206% and Facebook by 32% over the course of three years. We create personalized, daily content throughout the ski season, including powder day alerts, event highlights, and user-generated content. All social media efforts, both inbound and outbound, are managed to maintain strong engagement with the audience.
Video Marketing
High-quality video content is produced regularly for Lost Trail, ranging from advertisements to informational clips for visitors. These videos are shared on social media, YouTube, and streaming platforms, showcasing the Lost Trail’s terrain, events, and unique skiing experiences.
Influencer Marketing
We collaborate with local and regional influencers to broaden Lost Trail’s visibility, driving new visitors to Lost Trail and increasing brand awareness.
Growth & Metrics
- Instagram Growth: 206% in 3 years.
- Online Season Pass Sales: Increased by 83% through targeted online advertising.
- Record Attendance: With integrated digital campaigns and event promotions, Lost Trail has experienced record-breaking attendance levels during peak seasons.
Digital Marketing
We manage Lost Trail’s digital marketing efforts, including Google and social media ads, SEO optimization, and analytics tracking. Our continuous monitoring and optimization of campaigns ensure maximum return on investment and sustained engagement.
Seasonal Event Promotion & Program Marketing
Our marketing strategies extend to promoting major seasonal events, such as ski competitions and holiday activities. These efforts align with Lost Trail’s goals to boost its ski school programs, increase season pass sales, and draw new visitors.
Content Creation & Management
Blue Dogs Media oversees all content creation for Lost Trail, including website updates, social media posts, email campaigns, and video content. We work with both internal and external content creators to ensure consistency and quality across all platforms.
Results
Since partnering with Blue Dogs Media, Lost Trail Ski Area has seen exceptional growth in its online presence and visitor engagement. With targeted campaigns, personalized content, and a comprehensive marketing approach, we continue to help Lost Trail reach new milestones, including record attendance, increased season pass sales, and a larger, more engaged social media following.