Stage 4. Visual elements of brand
Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.
Stage 5. Corporate brand style
When the logo is ready, the color palette is chosen, and other visual elements are prepared, it’s time to unite them into harmonic company style. Examples: Business cards, letterheads and envelopes, billboards and banners, vehicle branding, t-shirt and hats.
Stage 6. A style guide
The work is done. The visual material is complete. The last task is to make sure clients will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand.