Branding

Your brand is more than just a logo, name or color scheme. It’s who you are as a company at a very fundamental level.

Blue Dogs Media partner’s with clients to create brands that are meaningful, memorable, and iconic at every touchpoint.

Blue Dogs Media's Branding Process

Stage 1. Business goals and brand personality

Client’s share the goals of their company or define its personality. This sets the foundation and start of the branding process.

Stage 2. Market and user research

Blue Dogs Media will research information about the market and potential competitors. Having the necessary data can create a unique and efficient logo and build a brand identity that will stand out from the competition.

Stage 3. Logo design

Some people often mistake a logo for a brand but it is only one stage in the process of branding. A logo design is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of effective marketing strategy enabling its connection with the target audience.

Stage 4. Visual elements of brand

Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.

Stage 5. Corporate brand style

When the logo is ready, the color palette is chosen, and other visual elements are prepared, it’s time to unite them into harmonic company style. Examples: Business cards, letterheads and envelopes, billboards and banners, vehicle branding, t-shirt and hats.

Stage 6. A style guide

The work is done. The visual material is complete. The last task is to make sure clients will use all the assets properly. A style guide is a document providing instructions about correct and wrong ways to use the graphics created for the brand.