Branding and design creators

Jessica Walsh, Aaron Draplin, Stefan Sagmeister, Sagi Haviv, Debbie Millman, Jessica Hische, Lauren Hom, Gemma O’Brien, Lisa Congdon, Shantell Martin, Ash Thorp, Tina Roth Eisenberg (Swiss-Miss), Mike Winkelmann (Beeple), Ben Johnston

Studios and agencies

Pentagram, COLLINS, &Walsh, Gretel, Koto, DesignStudio, Mother, Made Thought, Studio Dumbar DEPT, Snask, Buck, ManvsMachine, Giant Ant, Ordinary Folk, Tendril, Instrument, Stink Studios

Product, UX, and no-code

Julie Zhuo, Lenny Rachitsky, Femke, Charli Marie Prangley, Pablo Stanley (Humane/Blush), Maggie Appleton, Dan Mall, Vlad Magdalin and Webflow, Finsweet, Relume, Refokus, Makerpad

Motion, 3D, and animation

Ben Marriott, Emanuele Colombo, School of Motion, Greyscalegorilla, Beeple, Ian Hubert, Corridor Crew, Kurzgesagt

Illustration and type

Jessica Hische, Lauren Hom, James Lewis, Luke Choice, Proko, Procreate (brand), RetroSupply Co., Hoodzpah

Filmmaking, photo, and YouTube creators

Peter McKinnon, MKBHD, Sara Dietschy, Dan Mace, Daniel Schiffer, Becky and Chris, Mango Street, Lizzie Peirce, Jesse Driftwood

Marketing, growth, and content strategy

Seth Godin, Ann Handley, Rand Fishkin, Amanda Natividad, Neil Patel, Katelyn Bourgoin, Ross Simmonds, Jay Acunzo, Justin Welsh

Entrepreneurship and creator business

Alex Hormozi, Codie Sanchez, Sahil Bloom, Shaan Puri, Tim Ferriss, Ali Abdaal, Naval Ravikant, Dickie Bush, Nicolas Cole

Thought leadership 

Adam Grant, Simon Sinek, Susan Cain, Angela Duckworth, Esther Perel, Cal Newport, James Clear, Morgan Housel, Austin Kleon

DTC and lifestyle brands

Allbirds, Warby Parker, Away, Everlane, Mejuri, SKIMS, Parade, Pangaia, Italic, Vuori, On Running, Gymshark

Outdoor, travel, and sport

Patagonia, Arc’teryx, Cotopaxi, YETI, REI Co-op, Rapha, Specialized, Black Diamond, Fjällräven, Huckberry

Food and beverage upstarts

Liquid Death, Athletic Brewing, Magic Spoon, OLIPOP, Poppi, Ghia, Oatly, Graza, Brightland, Truff, Chamberlain Coffee, Momofuku Goods

Beauty and wellness

Glossier, Fenty Beauty, Drunk Elephant, Summer Fridays, Hims and Hers, AG1 Athletic Greens, Whoop, Eight Sleep

Home, interiors, and pattern-forward brands

Rifle Paper Co., Marimekko, Liberty London Fabrics, House of Hackney, Orla Kiely, HAY, Muuto, Studio McGee, Jungalow, Sarah Sherman Samuel